
BAKERU · THE BRAND
Music pays. Fashion builds the world.
The fox and the signal angel release music as rappers and run their own brand, BAKERU. The clothes they wear on stage and the goods you hold are theirs.
MUSICThe artistsSingles and music videos, on streaming and on stage.
Artist page→
BRANDTheir own labelCollections, a flagship store and official goods. Black and gold for the fox, white and lilac for the angel.
See the collections→COLLECTIONS
The looks they actually wear: the stage, the street, the day off.
OVERSIZED STREETUnder the night overpass. Black denim and a red-black jacket. Today’s stage look.
STREET REMIXStripes and plaid, made for the Shibuya crossing.
RETRO CLUBWine-red track jackets, suede sneakers and a Boston bag.
SOFT VOLUMEBeige sweats. The quiet luxury of a day off.
PASTEL PLAZAColour-block pastel sweats and balloon pants. An afternoon in the pink plaza.
COURT DAYPurple and gold mesh jerseys, made for the court by day.
FLAGSHIP
Black and gold for the fox, white and lilac for the angel: the brand’s world, built as a store.
Store floor
Fitting lounge
OFFICIAL GOODS
Not only clothes: everyday things, in the duo’s colours.
CONCEPTPLUSH CHARMPlush charms of the duo for your bag.
CONCEPTMASCOT & NOTEBOOKMascot plushies and logo notebooks.
CONCEPTBAKERU SODABlack-gold FOX, white-lilac ANGEL.
CONCEPTVENDINGA BAKERU vending machine on the corner.
CONCEPTKEYBOARDSKeyboards in FOX and ANGEL colours.
CONCEPTTRAVELSuitcases that go on tour.
CONCEPTCAMPTwo-colour tents for a mountain morning.
CONCEPTRETRO TVRetro TVs that play the sound.
CONCEPTHEADPHONESHeadphones made for the duo’s songs.
CONCEPTCAPSCaps embroidered with the fox and angel emblems.
CONCEPTPARFUMA black fox bottle and a winged white bottle.
CONCEPTVINYLRecords in gold and lilac.
CONCEPTSKATEDecks for the night skatepark.
CONCEPTEVERYDAYPhone cases and tumblers.
THE LIFE
What they earn goes into the next sound and the next style.
The private studio where the songs begin
The duo’s garage
A day off at sea
The next way to get around
HISTORY
Music and brand, the duo’s story on one line.
